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Black Wolf Vineyard
Black Wolf is a wine company with a target age demographic of
21-30 year-olds. The goal was to create a brand that felt modern and uniquely visceral.
Minimalism is the name of the game with Black Wolf. Rather than tie the brand to tradition, like so many of its competitors, I wanted to emphasize the companies modern take on wine-making. The large, die-cut logo mark is striking and stands out against its competitors on store shelves.
I applied the same minimalist approach to the brand's online presence to create simple, easy-to-navigate web pages and email blasts.
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